Christmas Publicity

Christmas Publicity

The UK is obsessed with Christmas ads. It all started with John Lewis in 2011. The British department store hired ad agency Adam & Eve to make a heartbreaking Christmas ad.
In 2012, everyone was eagerly awaiting the next ad: how could they top their previous creation? Well, surprisingly, the 2012 ad was even more heartbreaking. Since then, John Lewis ads have become a British Christmas tradition.
And, of course, its competitors have joined in on this tradition. The result is something of a battle of Christmas ads from big brands, such as Sainsbury's, Tesco and Marks & Spencers. 


 

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